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BermaShave

Captain Marvel reads a Berma Shave sign.


Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small, sequential highway billboard signs. Once Riddler left a riddle for Captain Marvel that was written on several signs, and the last one said: "Berma Shave."


Reference

Legends of the Superheroes (1979)

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